We’re seeking an adventurous candidate with a creative mind that will propel our social presence forward. The primary responsibility of the Social Media Manager is the production of engaging and creative organic social content for cross-platform distribution. Reporting to our Sr. Manager, Social Media + Content, you will be representing Pursuit’s iconic and unforgettable attractions, hotels and experiences. You will be creating and posting content and managing the daily operations of various social channels and helping to coordinate various social media ambassadors and contractors. The role is focused on engaging, building and proactively managing authentic content that inspires followers across Pursuit’s social platforms.

$60,000 - $70,000 CAD - Based on experience

Mid February 2025

Please note this is a 1 year Mat Leave cover contract

• Leads social media marketing program for Pursuit through the layout and execution of organic social media content according to the larger social media plan and content strategy
• Source organic social media imagery, layout graphic posts and manage post copy for key profiles
• Layout and production of engaging stories content for key Pursuit Facebook and Instagram profiles
• Schedule social media content through Sprout Social
• Work with social media ambassadors, content creators and geography marketing teams to coordinate on-the-ground social media coverage
• Manage community management program across profiles including community manager contractor. May also engage in baseline community management, such as social communication, social listening and monitoring
• Manages social media calendars and post approvals across Pursuit
• Actively stay on top of social media trends best practices to inspire content creation and guide content goal plans for contractors and ambassadors
• Manage seasonal ambassador program across Pursuit
• Provides social media toolkits and social media best practices to all posting teams across Pursuit
• Work with copywriters and designers to ensure content is informative and appealing and aligned with overall Pursuit brand and content strategy
• Performs data analysis and provides insights and recommendations pertaining to engagement, conversion and brand growth

• 3+ years marketing experience with a focus on social media
• University degree or college diploma in Communication, Marketing, Social Media or Digital Marketing
• Understanding of social media best practices and platforms: Facebook, Instagram, Twitter, TikTok YouTube, Pinterest, LinkedIn and Facebook Business Manager
• Experience with enterprise social media tools, such as Sprout Social and Later
• Basic graphic design skills with competency in Adobe CS and experience with app-based design tools, such as Canva
• Competent in MS Office
• Experience working in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects with strong project management skills
• Ability to travel with valid passport (can be obtained post-hire, but will be required

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, colour, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.  

Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team! 

We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you are unable to complete the application process online, or if you require accommodation related to a protected ground under the Canadian Human Rights Act during the application or hiring process, please contact our Talent Acquisition Team at BJCtalent@pursuitcollection.com or drop in to one of our offices to hand in a resume if you do not have access to a computer. We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted.